What happens in Vegas doesn’t always stay in Vegas—especially when it comes to insights that can change the game for franchisors. The 2025 International Franchise Association (IFA) Annual Convention brought together franchisors, franchisees, and industry experts to talk about what’s next in franchising and how businesses can stay ahead.
From AI to franchise expansion strategies, this year’s event focused on what’s working, what’s changing, and how franchisors can keep growing in a competitive market.
Here are four key takeaways every franchise leader should know.
1. AI is no longer a buzzword—it’s a necessity
AI was front and center at IFA 2025, with sessions like “AI and Automation: Using Next-Level Technology to Deliver Exceptional Customer Experiences.” The message was clear: AI isn’t just an add-on—it’s becoming essential for optimizing franchise operations and improving franchisee support.
Many franchisors are already seeing the benefits of AI in action. Goldfish Swim School is a great example of how AI can reduce inefficiencies and free up valuable time for franchise teams.
Goldfish Swim School: Using AI to streamline operations
The challenge
Goldfish Swim School’s support team was getting overwhelmed with repetitive franchisee questions, taking time away from higher-value coaching and strategic support.
The solution
To lighten the load, they integrated AI-powered automation to handle routine inquiries. This allowed franchisees to get quick, accurate answers while freeing up staff to focus on business growth.
The results
- Less manual work for franchise business coaches
- Faster responses to common franchisee questions
- More time to focus on big-picture growth strategies
Key takeaway
AI isn’t just another tool—it’s a smart way to save time and improve support. But rolling it out without a plan can lead to wasted money and frustration. The key is finding practical AI solutions that actually help your business run smoother.
2. Be intentional with investments and growth
Franchising is evolving, and expansion for the sake of expansion doesn’t cut it anymore. Whether it’s opening new locations, upgrading technology, or shifting your business model, strategic, well-planned investments lead to better long-term success.
What to focus on
- Tech infrastructure – The right FSM/CRM tools help standardize operations and improve efficiency.
- Sustainable growth – Expanding too fast can put stress on support teams and resources.
- Franchisee ownership shifts – With more franchisees backed by private equity, franchisors need stronger financial transparency, reporting, and scalable support systems.
Zor/zee synergy in a changing landscape
As more private equity-backed franchisees enter the mix, franchisors are adjusting how they approach support and operations.
What’s changing
- Faster ROI expectations – PE-backed franchisees often look for quicker returns and structured reporting, making financial transparency and accessible data even more important.
- Less hands-on involvement – Some may take a more passive role in daily operations, increasing the need for clear brand standards and automated training tools.
- A shift in support strategies – Balancing traditional owner-operators with PE-backed franchisees requires flexibility and evolving support structures to keep the system aligned.
Key takeaway
As franchise ownership models evolve, so should the franchisor’s approach to support, training, and financial reporting. Keeping both traditional and PE-backed franchisees on the same page means finding the right mix of structure, flexibility, and transparency.
3. Choose tech that makes things easier, not harder
With so many tech solutions out there, it’s easy to get caught up in the hype. But more features don’t always mean a better fit. The right platform should work for your business—not slow it down.
What to look for in tech solutions
- Practicality over flash – A system packed with features sounds great, but if it’s too complex, zees won’t use it.
- Ease of implementation – Complicated software can lead to costly training and slow adoption. The faster your team can get up and running, the better.
- Scalability – The best tech will grow with your business over the next 5–10 years—not be something you have to replace in two.
Lessons from IFA 2025
Many zors have learned the hard way that bigger isn’t always better when it comes to technology. Overly complex systems can:
- Slow down adoption because zees struggle to use them.
- Lack flexibility to adjust to unique business needs.
- Cost more than they’re worth, eating into margins without delivering real value.
Key takeaway
The best tech makes your life easier, not harder. Choose tools that simplify operations, support zees, and actually get used—not the ones with the longest feature list.
4. Strong zor/zee relationships fuel growth
Your zees are the foundation of your business. If they’re happy, supported, and profitable, your franchise thrives. If they’re frustrated and struggling, your brand will feel it.
How to strengthen zee engagement
- Communicate often and clearly – Keep zees in the loop, and make sure they have a direct line to leadership.
- Support their marketing efforts – Zees need localized marketing strategies to stand out in their markets.
- Be financially transparent – Clear reporting on fees, royalties, and costs builds trust and keeps everyone aligned.
Zee support essentials
Brand and marketing
- Clear brand messaging and marketing mission
- Tools and strategies for local marketing success
Financial support
- Guidance on financial planning and profitability
- Transparent reporting on fees and operational costs
Growth and training
- Help with hiring, training, and team development
- Performance benchmarks to track success
Key takeaway
When your zees feel supported, they grow—and that means your entire business grows. Strong zor/zee relationships create better customer experiences, stronger brand loyalty, and long-term success.
Final thoughts
The 2025 IFA Convention made one thing clear: franchising is evolving, and smart, strategic growth is what sets successful brands apart.
- AI isn’t just a buzzword—it’s a powerful tool when used with purpose.
- Growth works best when it’s intentional—expanding too fast can create more challenges than opportunities.
- The right tech should simplify, not complicate—choose solutions that are easy to use, scalable, and truly support franchisees.
- Strong franchisee support isn’t optional—it’s the foundation of long-term brand success.
Looking to future-proof your franchise operations? See how Housecall Pro helps franchisors simplify workflows, standardize processes, and drive profitability.
