Starting a handyman business is one thing. But getting customers to know you exist and want to hire you with your services is something else entirely. That’s where marketing comes into play. If you want your handyman business to be seen by your target audience, you’re going to need some handyman marketing strategies in your tool belt.
In this article, the team at Housecall Pro will share some of the best strategies and tactics for expanding your reach so you can get in front of customers in the right place at the right time.
Here’s How to Market Your Handyman Business With Digital & Offline Strategies
- Marketing Your Handyman Business Starts with Creating a Memorable Brand Identity
- How to Leverage Digital Platforms for Marketing Your Handyman Service
- Best Offline Handyman Marketing Strategies to Get More Customers
- Software Helping You Market & Simplify Your Handyman Business
- Next Steps for Handyman Service Success
Marketing Your Handyman Business Starts with Creating a Memorable Brand Identity
Have you ever heard the term brand identity? If not, think of this as what you want your business to be known for. It’s the personality and values of your business communicated through visuals, messaging, and interactions. It’s how customers perceive you and what sets you apart from competitors. Your brand identity should reflect what you want your handyman business to be known for: reliability, affordability, quality craftsmanship, or professionalism.
A consistent brand voice is a big part of this. Your brand voice includes the tone and style of your messages to customers. Whether creating a post for social media, responding to an email, or designing a flyer, your voice should be consistent and something that people will recognize. For example, if your goal is to present yourself as approachable and friendly, your messaging should always reflect that tone, regardless of the platform.
Tips for Creating a Logo and Tagline
A strong handyman logo and tagline are key components of brand identity that help customers recognize and remember your business. Here are some tips to guide you:
- Think Simple and Clear: A clean, straightforward design makes your logo more memorable and versatile across different media. Avoid overly complex elements that may not translate well on smaller scales.
- Choose Colors Wisely: Use colors that resonate with the image you want to project. For example, blue can symbolize trust and dependability, while green often conveys growth and harmony.
- Incorporate Relevant Imagery: If possible, include visuals that represent your services, such as tools, a house, or a hammer, to make your logo visually aligned with your work.
- Make It Scalable: Your logo should look good on everything from business cards to your website to vehicle wraps. Test how it appears in different sizes.
Crafting a Tagline
A tagline is a short phrase that encapsulates what your business stands for. It’s an opportunity to make a lasting impression.
- Highlight Your Value: There are an estimated 522,837 handyman businesses in the U.S., all competing for a share of the market. So, you need to make sure you stand out from the crows. Focus on what makes your business different and better than the rest, such as reliable service or a commitment to quality.
- Keep It Brief: A tagline should be short and easy to remember, no more than a few words or a single sentence. If it’s too long, you’ll miss the mark.
- Make It Meaningful: Use language that connects emotionally with your target audience. For example, “From Fixes to Finishes” or “Your Trusted Partner for Home Repairs.”
How to Leverage Digital Platforms for Marketing Your Handyman Service
With your brand identity in place and a logo and tagline that you are ready to share with the world—or at least your target market—it’s time to put it all into action. And digital marketing is the place to start. Yes, traditional marketing is super important, and we’ll talk about that later in this article, but we suggest embracing a digital-first mindset.
Digital marketing entails all those strategies and tactics that you will employ to help reach your customers online. We’re talking about things like a great website—businesses of all shapes and sizes need to have a website these days—from social media to articles and blogs to email and search engine marketing, and so on. There’s much to do to get the word out about your business. So, in this section, we’ll tell you what to do to make it all happen.
1. Build a Simple, Effective Handyman Website
The average person visits between 20 to 100 websites a day. Take a moment to digest that. Yes, up to 100 websites a day. So, if a consumer needs handyman services, you can bet they’re going to take to the internet to find a handyman to get the work done.
Think of your website as your digital storefront. It should make a strong first impression. Start with a clean design that offers an easy user experience. Include key elements such as a contact form, service pages detailing your service offerings, testimonials from happy clients, and online booking options for convenience. A clear call-to-action (CTA), like “Schedule Your Repair Today,” should be prominently displayed on every page.
Highlight your unique selling points, such as specialized skills or a satisfaction guarantee, to differentiate yourself from competitors. Don’t forget fast load times under two seconds—a slow website can drive potential clients away. And, consider offering an introductory promotion, such as a discount for first-time customers. This can help convert curious visitors into loyal clients.
2. Get Found on Google Maps Through Handyman Local SEO
Local search engine optimization (SEO) involves taking steps to make sure your business shows up when people are searching for things like handyman services near me or handyman services in Dallas, TX.
Start by setting up a free Google Business Profile. Add accurate details like your business name, hours, services, and contact information. Upload high-quality photos of your completed projects to make your profile more engaging.
Stay visible beyond Google by optimizing profiles on platforms like Nextdoor, the Better Business Bureau, and Thumbtack. These sites allow you to connect with your community and gain reviews. Additionally, joining your local chamber of commerce can grow your local credibility and increase visibility.
3. Using Social Media Platforms for Handymen
We’ve talked about this before, and we’ll say it again—today’s internet users spend nearly 143 minutes a day on their favorite social media platforms. And social media is indeed a powerful way to connect with local homeowners. So, create a Facebook page to show off your good work through before-and-after photos, share home maintenance tips, and engage with the community. Use targeted ads to reach homeowners in your area who might need handyman services.
Explore local Facebook groups for contractors. Share helpful advice or updates about your services, but avoid spamming—focus on building trust and relationships. Responding to questions or offering insights can position you as the go-to handyman in your area.
4. Content Marketing & Blogs for Handyman Businesses
Much of your initial website content is a one-and-done, just requiring updates periodically as your prices and services change. But, your website needs regular updates to stay fresh in the eyes of Google. And, content marketing and blogs are among the best ways to do this. In fact, it’s one of the very reasons that Housecall Pro wrote this blog that you are reading right now—to educate and inform our clients and prospective clients, and to tell Google that we’re alive and well!
That said, a blog is a great way to share your expertise while building your website’s SEO. Write about common handyman questions, DIY tips, or seasonal home maintenance advice. For example, “5 Quick Fixes Every Homeowner Should Know” or “How to Prepare Your Home for Winter.” Remember, blogs are meant to educate and should not be focused on hard-core sales.
Content marketing helps potential customers see you as an authority in your field. Blog posts can also be shared on social media and email newsletters, increasing your reach. Over time, valuable content can drive traffic to your site and convert readers into clients. It’s a win-win for your and your customers.
5. Handyman Email Marketing
Email marketing is alive and well and can have a big impact on your conversions. A recent article suggests that for every dollar you spend on email marketing, your average return on investment will be $36. That’s pretty impressive!
Use a CRM like ActiveCampaign or Mailchimp to organize your email lists and send targeted messages. Create a newsletter that offers home repair tips, updates on your services, and seasonal promotions to keep your business top-of-mind.
Segment your email list based on customer preferences. For instance, you can send lawn care tips to homeowners with outdoor projects. This personalized approach can increase engagement and drive repeat business.
6. Handyman Search Engine Marketing & Pay-Per-Click (PPC) Ads
Paid advertising provides an additional way to reach more of the right customers. Specifically, PPC ads can be a quick way to attract local customers searching for handyman services. Use location-specific keywords like “handyman in [your city]” or “plumbing repair near me” to target nearby homeowners.
Focus on long-tail keywords such as “affordable handyman for home repairs” to reduce competition and lower ad costs. Be specific in your ad copy—mention popular services like furniture assembly or painting. Make sure your ad directs users to a well-designed landing page on your website with a clear CTA for conversions.
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Best Offline Handyman Marketing Strategies to Get More Customers
While we suggested that you should embrace a digital-first mindset when marketing your handyman business, traditional marketing and advertising should still be a big component of your overall plan. Examples of offline marketing include distributing door hangers or flyers in neighborhoods, placing ads in local newspapers, or attending community events to connect with potential clients.
Word-of-mouth referrals are one of the most impactful ways to gain new customers. When satisfied clients recommend your services to friends and family, it builds trust and credibility faster than any ad campaign. To encourage referrals, consistently provide reliable, high-quality service and consider offering a discount or small reward for every new client a loyal customer brings your way.
Networking & Referral Programs
Getting out in your community to meet the people who live and work there is a great way to develop trust and professional relationships. People appreciate the opportunity to work with people that they know, so the more networking you do, the more leads you’ll have for your handyman business.
Additionally, encourage satisfied customers to spread the word about your services by offering referral incentives. A small discount on their next service or a gift card can motivate them to recommend you to friends and family. Happy clients can quickly become your biggest advocates, helping you gain new leads without extra advertising.
You can also build partnerships with local businesses, like hardware stores, real estate agents, or property managers. These professionals frequently interact with homeowners who need handyman services and can refer clients directly to you. In return, you might offer them cross-promotion opportunities or special rates for their referrals.
Direct Mail Campaigns
Just as email marketing is alive and well, so is direct mail. In fact, some marketers believe that direct mail campaigns can be up to nine times more effective than email campaigns. Plus, direct mail provides an opportunity to get in front of customers who might spend less time online.
By using USPS services like Every Door Direct Mail (EDDM), you can send advertisements directly to homes in specific neighborhoods, targeting the areas most likely to need your services.
To maximize the impact, include compelling offers like discounts for first-time clients or seasonal specials, along with clear, easy-to-follow contact information. Highlight the benefits of choosing your business, such as reliability, professional expertise, and a friendly approach.
Direct mail campaigns have a response rate of approximately 5.1% and a median ROI of 29%, especially in senior communities, making them a strong complement to your overall marketing strategy.
Flyers and Door Hangers
While there are a lot of mixed opinions out there about flyers and door hangers, we’re of the mindset that these work when used strategically. Focus on neighborhoods or areas with homes needing handyman services, such as older properties or new developments. Design your materials to be simple yet eye-catching, with a clear message, a list of your services, and easy-to-find contact information. Including a special offer, like a discount on the first service, can help grab attention.
Timing also matters—distributing door hangers during weekends or in the early evening increases the chances they’ll be noticed. This method allows you to connect directly with homeowners in your target areas.
Learn more: Grab a copy of our handyman flyer template to streamline flyer creation. Easily add your text, images, and contact information, ensuring that the flyer reflects your business identity
Vehicle Advertising
When driving from location to location for your handyman services, your vehicle can become a moving advertisement. Adding eye-catching wraps or magnetic signs featuring your logo, contact information, and key services is an excellent way to attract attention. Parking in high-traffic areas, like home improvement stores or community events, increases your visibility to potential customers.
Studies have found that just one wrapped vehicle can generate 30,000 to 70,000 impressions daily, depending on traffic and location. This makes vehicle advertising an effective and cost-efficient way to keep your business in front of a large audience, whether you’re driving or parked on the job.
Software Helping You Market & Simplify Your Handyman Business
Marketing and advertising your handyman business takes a lot of time and effort, but it will be well worth it in the long run. That said, we know you need the ability to save time somewhere. That’s where Housecall Pro’s handyman software can totally change the game.
Boost Your Search Presence with Google Integrations
Housecall Pro integrates with tools like Reserve With Google and Google Local Service Ads, helping handypersons appear at the top of search results.
- Capture leads directly from Google: Connect with customers actively searching for your services.
- Streamline your efforts: Show up at the right time, making it easy to attract new clients without spending hours on manual tasks.
Automate Marketing to Drive Repeat Business
Housecall Pro also supports automated marketing, allowing you to:
- Create and send email campaigns that encourage customer retention.
- Share seasonal offers or follow up after services to stay top-of-mind with clients.
Housecall Pro simplifies the process, making it easy to build lasting relationships with your customers.
Expand Your Reach with Direct Mail Campaigns
In addition to digital marketing, Housecall Pro helps you create and manage direct mail campaigns:
- Use targeting tools to reach your local audience.
- Send customized offers designed to attract new customers.
Manage Operations on the go with Housecall Pro’s Mobile App
Take the Housecall Pro mobile app with you, adding efficiency to your operations:
- Simplify operations to focus on delivering excellent service while reducing costs.
- Manage bookings, dispatch staff, and track customer communication—all in one place.
Whether you’re wondering how to start a handyman business or looking to grow an existing one, Housecall Pro provides the tools you need to succeed.
Next Steps for Handyman Service Success
Are you ready to set up your handyman business for success? If so, the handyman marketing tips we have shared in this article will give you what you need to make it happen. That said, let’s summarize the key takeaways and the handyman marketing ideas that will really drive your business forward.
- Create a Strong Brand Identity: Develop a memorable logo, tagline, and consistent messaging that reflects your services and professionalism.
- Build a Professional Website: Include contact forms, service pages, customer testimonials, and online booking options to make it easy for potential clients to reach you.
- Leverage Handyman Social Media Marketing: Use platforms like Facebook to show off projects, share helpful tips, and engage with your local community. Participate in local groups to build trust without being overly promotional.
- Use SEO Marketing for Handyman Businesses: Optimize your Google Business Profile and other local directories to improve visibility in local search results. Focus on keywords like “handyman services near me” to attract nearby customers.
- Run Campaigns Across Multiple Channels: Use tools like Housecall Pro to create email campaigns, direct mail campaigns, and PPC ads to target your audience effectively and consistently.
- Maximize Offline Marketing: Distribute flyers, door hangers, and use vehicle advertising to increase visibility in your community.
- Build Relationships and Referrals: Network within your community and offer referral incentives to encourage happy customers to recommend your services to friends and family.
Ready to get started? Sign up for a free 14-day trial of Housecall Pro’s handyman business software today.
