How to Get Electrical Leads: Top 10 Ways to Secure More Work

Are you wondering why the phone doesn’t ring or why your quotes don’t get a response? Electricians are unique among home service providers in that they rely less on repeat business than, say, an HVAC tech or plumber. New electrician lead generation is the lifeblood of your business. Without the right marketing, potential customers may not realize your business exists.

The marketing landscape has changed in the last couple of decades. Strategies for electrical contractor leads are now almost all internet-based, starting with the business website. About 90% of people searching online for an electrician near them will pick a contractor from the first page of the internet search results. If your business doesn’t appear until page three or four, you may as well be invisible.

Don’t let this happen to you! You’ve worked hard to build your business – now let Housecall Pro help you learn how to get leads as an electrician with our top tips below.

10 Ways to Get More Electrical Work

1. Create a Website for Your Electrical Contracting Business

A clean, polished, and professional website is the first step to getting more electrical leads. Your customers’ first impression of your business is likely going to be your website, even if they’re seeking you out from a referral instead of a general online search.  

With a well-designed website, you can showcase your unique brand identity and highlight special offers to grow your customer base. However, simply having a website is not enough. Your website has a frontend and a backend which all need to work in unison to enjoy a steady stream of leads. 

Building a website isn’t easy but you can get started with little upfront costs and nowadays it’s easier than before to get one up relatively quickly. You can hire a reputable marketing agency to build you one, but those can get quite expensive. If you don’t have the thousands needed for a professionally built website, another avenue is hiring a freelancer on a platform like Fiverr and Upwork.

No matter which route you take, there are certain elements your website must have to be a lead-generation machine. Electrical companies should focus on these key elements to create a website that effectively attracts, engages, and converts more leads:

Mobile & User Experience

• An easy-to-use navigation menu that allows visitors to find the information they need quickly.
• Responsive and mobile-friendly design to accommodate users on any mobile device.
• Easy to see call-to-action buttons that guide visitors toward booking service appointments or requesting quotes.
• Fast page loading speeds of under 2.5 seconds, studies show that even a 1-second delay in page load time can reduce conversions by 7%.

Showcase Your Services and Expertise

• Visible contact information with location, phone number, email, and open hours.
• Service pages with detailed descriptions of your electrical services, including residential, commercial, and any special offers.
• Showcase past electrical projects and client testimonials to build trust and credibility.
• Posting informative content like helpful blog posts or FAQs that demonstrate your industry knowledge.

Lead Capture and Conversion Tools

• Online appointment scheduling or quote request forms to streamline the booking process.
• Live chat functionality to provide immediate assistance and capture lead information.
• Email opt-in forms to grow your contact list for future marketing efforts. 
• Offer a lead magnet like a free checklist, guide, or cost calculator.

Remember to make it very easy for potential customers to contact you.  If you offer 24-hour service, make this very clear on each page of your website. When customers need emergency electrical service, they need it NOW and often choose the first contractor they find offering 24-hour service.

2. Leverage Your Free Google Business Profile

Perhaps the best step for developing more free electrical leads is to flesh out your Google Business Profile (GBP). Formerly Google My Business, this is a free tool on Google that provides a snapshot of your business, including photos, reviews, contact information, and a link to your website. You’ll first need to claim and verify your listing. Once you do, you can improve it further to start reaching local customers.

Tips to Optimize Your Electrical Contracting Business’s GBP

Make sure all the details on your GBP listing are accurate and up-to-date. This includes your business name, address, phone number, website, and a detailed business description. Specify your electrical services and service areas. Don’t forget to add high-quality photos and videos of your work – these visual elements can make a big difference in how customers perceive your brand.

Cultivate Positive Online Reviews

Actively encourage satisfied clients to leave feedback on your GBP listing. Respond calmly and professionally to both positive and negative reviews. Highlight your best reviews on your website and in other marketing materials to build trust with potential customers.

Turn on Call Tracking

For many local and service-based businesses, phone calls are a major source of high-intent leads. By turning on call reporting, you’ll see metrics like the number of answered vs. missed calls, call duration, and uncover weekly call trends.

Enable Booking with Housecall Pro’s Reserve with Google Integration 

Housecall Pro already gives you the functionality to add online booking to your website, Facebook page, and other social media channels. But now, we’ve taken it a step further by integrating with Google so that you can capture the customers who come across your company. Reserve with Google lets customers easily book with you when they come across your Google Business Profile, rather than continuing their search elsewhere.

Difference Between Reserve with Google and Google Local Services Ads

There are two ways customers can find and book you on Google, and both are now integrated with Housecall Pro:

1. Reserve with Google is a completely free feature that naturally captures the customers searching for your services, links to your Google Business Profile, and invites them to schedule an appointment with you directly.
2. Google Local Services Ads is a paid advertising program that puts your business at the top of relevant search results. This can be a powerful way to get in front of new leads, but it does require an advertising budget.

The beauty of Reserve with Google is that it allows you to tap into those valuable search leads without having to pay for ads. It’s a simple, seamless way to convert more of the customers who are already looking for an electrician like you.

3. Electrician Lead Generation Through Effective Website SEO

Part of optimizing your GBP profile and business website involves optimizing them for local searches. This process is known as Search Engine Optimization (SEO). Many of your customers may search for something like “electrician near me,” so your site should reference your location in the content that indicates that you’re nearby.

Optimizing your website for search engines involves hundreds of factors that can seem overwhelming. The SEO world can get complex and you may get analysis paralysis not knowing where to start. You do not need to be an SEO expert to start generating leads, but you do need to understand the basics. That is why we recommend you focus on these key areas to start.

Keyword & Audience Research

Keyword research is the foundation of any electrical contractors SEO strategy. This will help understand your audience and the searches they type into a search engine like Google. Start by using free tools like Google’s Keyword Planner, Google’s Autosuggest, or paid tools like Semrush to find the most relevant keywords for your business. 

After doing keyword research, make a list of any notable phrases you’d like to be found for. Some common keywords for electrical companies include “electrical contractor in [service area] or “electrician in [service area]“, or “emergency electrician near me“. Type these into Google and take a look at your competitors to see how they write and structure their content. From here you can get a good idea of what keywords to choose and how to structure your content. 

Optimizing Your Website Content and Structure

Now that you have your keyword list, you can optimize your pages for these terms. Your website content should be the star of the show – but all too often, electrical contractors settle for bland, uninformative copy that fails to engage visitors. When creating website content, aim for a natural, conversational tone that provides value to your readers, not just search bots. Strategically place your keywords in page titles, headings, meta descriptions, and body text. Each page should have its own unique page title, meta description, and body content. 

Improve Your Local SEO

Start by claiming and optimizing your Google Business Profile like we mentioned above. This ensures your business appears on Google Maps and in local search results. But don’t stop there – list your business on as many relevant business listing websites across the web. Make sure your name, address, and phone number (N.A.P) are consistent across your website, online directories, and social media profiles. BrightLocal and WhiteSpark are great places to start to find where your business profile needs to be.

Invest in a Content Marketing Strategy

One of the best ways to attract new leads is by positioning yourself as an industry expert through content marketing. Develop a content marketing strategy that addresses the common questions and pain points of your local customers. This could include blog posts, how-to videos, or even interactive tools like cost calculators. Not only will this valuable content help you rank higher in search results, but it will also build trust and credibility with potential clients. And don’t forget to promote your content across social media and email to maximize its reach.

4. Appear at the Top of Search Results with Google Ads (PPC)

Our first three strategies are important for organically ranking high for local search results. With Google Ads, your business can appear at the top of search results—even above those electrician websites that rank high organically.

With Google Ads, you only pay when a user clicks on your ad, hence the “pay-per-click” model. The actual amount you pay per click is determined by the auction and is often more or less than your maximum bid.

Best Google Ad Formats for Lead Gen

Google Ads gives you a variety of ad formats to choose from. From call-only ads, search ads, and Local Service Ads to display and email ads. However, these are the three most effective ad formats for lead generation:

Call-Only Ads: When a user clicks on a call-only ad, it automatically initiates a phone call, making it easy for potential customers to call you directly.

Search Ads: Search ads appear at the top of Google’s search results when users search for relevant keywords like “electrician near me” or “electrical panel upgrade”. This takes users to a dedicated landing page where they can call, request a quote, or book a service.

Local Service Ads (LSAs): LSAs are a pay-per-lead (PPL) ad format that appears at the top of Google’s search results, above the organic listings and traditional Google Ads. To qualify for LSAs, electrical contractors must go through a verification process with Google and become a “Google Guaranteed” provider. 

Google Ads Tips for Effective Lead Generation

One of the biggest advantages of Google Ads for electrical contractors is the ability to laser-target your ideal customers. You can specify the exact geographic area you serve, the specific services you offer, and even the device types and times of day when your ads appear. That being said focus on these key areas to maximize lead gen through Google Ads:

• Targeted Keywords: Electrical contractors should focus on long-tail, location-specific keywords that indicate high purchase intent, such as “emergency electrician in Chicago” or “residential electrical panel upgrade“. By targeting these relevant, high-intent keywords, you can ensure your ads are reaching the most qualified customers in your area.
  
• Optimize Ad Relevance and Quality: Google Ads rewards advertisers who create campaigns that are highly relevant and useful to searchers. Electrical contractors should work to improve the relevance of their ads and landing pages by closely aligning the messaging and offers with the target keywords. This will help boost your Quality Score, which can lead to higher ad positions and lower costs per click.
  
• Use Bidding and Budget Strategies: Many electrical contractors find the small cost of Google Ads to be offset by the number of qualified leads they receive. To maximize the return on your ad spend, it’s crucial to use the right bidding and budget strategies. This may include setting appropriate maximum bids to avoid overspending. Using automated bidding strategies, and adjusting your budget based on campaign performance.

5. Run Ads on Facebook & Instagram for Low-Cost Electrician Leads

Is your business on social media? Younger customers tend to want a more personal connection with brands and businesses and, as a demographic, tend to prefer locally-owned businesses over larger chains. Your social media presence as a licensed electrician builds these connections and can drive more electrician leads.

Facebook and Instagram ads personalize your business and help establish you as a connected part of your local community. Social media ads are dynamic—they encourage engagement from friends, fans, and followers. Plus, they’re easily changeable, so if you have a new service to promote or just dropped a new entry on your business blog, you can draw attention to that.

Facebook and Instagram Ads Tips to Generate More Leads

Although Facebooks targeting capabilities have seen dramatic changes over the years, it’s still offers an efficient ad platform to aid in electrician lead generation. However, lead quality through Facebook and social media ads have a bad rep. Since social media ads interrupt users from scrolling on their social feed, it’s highly unlikely they’re in a buying mood. Thats why your social media ads need to be visually appealing, highlight a unique offer and provide a solution.

Here are a few key tips to keep in mind to generate more leads for your electrical service business:

1. Use Targeted Ads and Retargeting
   Use Facebook and Instagram’s robust targeting features to reach local customers in your area. This includes targeting by location, demographics, interests, and behaviors to zero in on homeowners and businesses in your service area. Consider retargeting ads that target users who have already visited your website to re-engage warm leads and drive them to convert.
   
2. Create Memorable Video and Visual Content
   Video content, especially on platforms like TikTok and Instagram, is becoming increasingly important for engaging audiences. Consider creating short, eye-catching video ads that showcase your work, expertise, and unique selling points. Beyond video, high-quality images and graphics can also help make your social media ads more visually appealing and memorable.
   
3. Focus on Offers and Solving Problems
   Include a call-to-action button for users to book a service, message, call, or request a quote. Offer valuable content or incentives, such as one-time offers or discounts to encourage users to contact your business.

6. Use Google’s Local Service Ads for High Intent Electrician Leads

Google’s Local Service Ads (LSAs) appear at the top of search results, and your potential customers can book service right from their search return page. When a customer first views your ad, they see:

• Your company’s name
• Star rating
• Locations you serve
• Hours of operation
• Phone number

Then, the ad expands to a more detailed overview of your electrician business, reviews, and any licensing and certifications you hold.

One of the top benefits of this type of Google ad is that you only pay if a customer clicks through the ad to contact your business—so you’ll only pay when you get a qualified lead. These customers are typically ready to book service now and often want someone close by. They may request a couple of different quotes, but this type of advertising usually yields high-intent leads.

How Local Service Ads Are Different Than PPC Ads

Local service ads differ slightly from pay-per-click ads in that they populate when customers search for certain services in a city or zip code. They may also populate for searches for certain services “near me.”

You’ll also have to opt for a Google Guarantee badge for this ad, which adds a layer of protection for customers. If they are dissatisfied with the quality of service, Google may refund the customer up to $200. To earn a badge, your business undergoes a background check by Google, including verifying your certifications, licensure, and insurance coverage.

Housecall Pro can help your business reap the maximum benefits of local service ads with our Google LSA integration. We ensure that your ad pops up within your full-service area and is viewable for customers seeking service from specific locations or “near me.”

7. Create a Facebook Community Group

Become more engaged with your local community and establish yourself and your business as a trusted expert for all things electrical in a Facebook Community Group. Businesses can create community groups for people interested in specific topics.

In your group, you can share knowledge with members or link to blogs on your website. It’s direct engagement with local potential customers, building relationships between your business and people who need your services.

You may offer weekly Q&A sessions or an “Ask Me Anything” event where people can ask about electrical safety, what to do when the power goes out, or whether they can replace an outlet.

As the group owner, you can control the content and discussions and refer members to certain pages on your website that offer more in-depth answers. If you have a blog, for example, you can share the link each time you add a new entry or ask your group members about topics they would like to learn more about.

The greater your engagement with your Facebook group members, the more likely they are to remember your business name and contact you directly when they require electrician services.

8. Start a YouTube Channel & Post Helpful Electrical Content

We know—most electricians don’t recommend that homeowners DIY electrical installation and repairs! On your YouTube channel, though, you can show helpful content to keep your community safer.

For example, some common videos that populate for electrician YouTube changes include:

• Five Clever Electrical Tips
• A Day in the Life with an Electrician
• How Electricians Troubleshoot a Problem

Showing customers what you do and how you do it demonstrates your abilities and expertise. Your videos can address safety, interesting things about electricity, and helpful hints for people with problems with their home’s electrical system.

Building your channel and engaging with viewers increases your reputation as a trustworthy, skilled service provider. You can also cross-promote your Facebook group, social media profiles, and YouTube channel, building your brand and increasing engagement across each platform.

9. Harness the Power of Email Marketing

For a truly substantial return on investment (ROI), choose strategic, targeted email marketing as a passive, simple electrician lead generation service.

Did you know that the average ROI for a well-structured email campaign is$42 for every $1a business spends?

Email marketing is another effective way to get and re-engage electrical leads. This involves sending regular emails to the customers in your database to promote your electrical work. These emails aim to keep your business at the top of their mind so that when the customer (or anyone they know) needs electrical services, you’re the first company they think about.

Just any email may not be effective enough to generate substantial ROI. The emails must be relevant and tailored to specific customers. For example, you may have a group of customers who have older wiring in their homes. Send them a targeted email offering a discount on rewiring, with content emphasizing how this service increases the home’s safety and efficiency of its appliances and electronics.

Or, select customers who have yet to respond to an estimate or quote. This follow-up message reminds them about the pending quote and includes a quick link to book the service. These customers may be more likely to book the job with you when you follow up with each quote, versus no follow-up after sending the estimate.

Automating your email campaigns can free up your time for other tasks. Through Housecall Pro’s integration with MailChimp, you can automatically deliver a “drip campaign,” a series of emails to specific past customers to re-engage them with your business.

Your email marketing strategy can complement what you’re doing in your Facebook Community, draw attention to recent YouTube videos or blogs on your website, or announce new services you’ve added to inform customers about seasonal electrical needs.

10. Start a Blog & Post Helpful Content on Electrical Projects

Start and continue a blog on your website to keep its content fresh and more appealing to Google algorithms (which determine how highly your page ranks on a search return). Not everyone likes watching videos—some prefer reading the content, so your blog could articulate much of the same helpful content that your YouTube channel features.

Your blog may cover a variety of topics, from helpful tips to improve electrical safety in the home to specific issues, such as how to protect your house during winter storms or a guide to installing a surge protector. Regular blog entries allow you to demonstrate your expertise and knowledge. This builds trust for your customers and adds authenticity to your brand.

Plus, the more time a potential customer spends on your website, the more likely they are to book your service or remember your business the next time they require electrician service.

Electrician Lead Generation Mistakes to Avoid

As an experienced electrician, I know how important it is to generate high-quality leads to grow your business. But there are some common mistakes I see contractors make that can really hold them back. Let me share the top 4 with you:

1. Neglecting Your Social Media Presence

These days, if potential customers can’t find you online, it’s like you don’t even exist! That’s why you must create accounts and stay active on key social media platforms like Facebook, Twitter, and LinkedIn. If you’re not consistently posting and engaging, you’re missing out on so many opportunities to connect with new leads.

2. Failing to Showcase Social Proof

One of the best ways to generate more leads is by leveraging social proof – things like positive reviews, testimonials, and referrals. But so many contractors make the mistake of not even asking for this kind of feedback, let alone displaying it prominently on their website and social media. This is a huge missed opportunity for you!

3. Not Networking Effectively on Social Media

It’s not just about posting your own content – you also need to be actively following and engaging with other relevant accounts, like customers, vendors, partners, and industry organizations. This helps you stay connected and get in front of potential new leads.

4. Trying to Do It All Yourself

As a licensed electrician, your time is best spent doing what you do best – providing unforgettable electrical services. But too often many contractors make the mistake of trying to handle all their own marketing and lead generation work. This can pull you away from the high-impact activities that drive business growth. Consider delegating or outsourcing your most essential marketing tasks to free up your time. 

Maximize Electrician Lead Generation with Housecall Pro

Do you still have questions about how to get more electrical work? Housecall Pro has helped thousands of electrical service providers with software to streamline their marketing efforts, improve their online presence, and build greater connections with potential customers. Are you ready to start getting more qualified, fresh leads for your business? See Housecall Pro in action by scheduling a free demo today. 

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