OUR BLOG

Newsletter - August 27, 2017

By matt.bonfiglio@tryhousecall.com |

Try The New Look

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How to Onboard Your Employees

By matt.bonfiglio@tryhousecall.com |

The world of field service management is undergoing a major shift. Field service management software (FSM software) is revolutionizing the way service providers communicate with their customers, schedule and dispatch their work, and handle invoicing and payments. However, as much as clients may be loving how simple and convenient FSM software is, it isn’t always easy for businesses to get their employees on board.

For many employees in field service management, utilizing software is a new way of operating. Many would-be users are accustomed to paper forms, phone calls, and manual processes. So, how do business owners and leaders go about getting their new employees on board with FSM Software?

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Start Your Instagram Business Account the Right Way

By matt.bonfiglio@tryhousecall.com |

Social media is here to stay. The steadily growing crowd of instagrammers, tweeters, and facebookers won’t be going away anytime soon. While you may have thought social media is just a fad, or only for personal use, it’s actually opening brand new doors for you to interact and connect with a massive base of customers. From a business perspective, social media is a no-brainer business decision. You have access to about 90 million users on Instagram alone, for free. Yes, for free. Instagram is one of the fastest growing social media channels out there, and with the majority of its users being middle and upper middle class females, it's the perfect market for home service businesses. Let's take a look at how setting up an Instagram account for your business can help you corner this market and bring in new business.

What is your new Instagram all about?

Instagram is a social network for sharing photos and videos. What type of photos and videos your share is up to you, however, it is important that you decide the purpose of your account. Do you want to extend the reach of your brand? Is it a place where customers can share the value of your finished work? Or is it a way to highlight your customer service and show the human side of your company? This decision is very important because it sets up the story for the rest of your account. Remember, consistency is key, so once you’ve selected a theme for your new account, stick with it.

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Newsletter - August 20, 2017

By matt.bonfiglio@tryhousecall.com |

Improved Price List

This week, we are introducing a new layout for the price list, the ability to search within your price list, and improved drag-and-drop functionality.

New Layout:
Industries and categories on the left and line items on the right. On the left, industries are listed as folders that contain categories. Clicking on a category will display the line items within that category on the right.

 

 

 

 

 

 

 

 

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Q&A With Ron Legacy

By matt.bonfiglio@tryhousecall.com |

We had a chance to sit down and speak with one of Housecall Pro’s power users, Ron Legacy. He shared stories about his success with social media and how it has been so important to driving more business.

Ron started a carpet cleaning business called Legacy Services Carpet Cleaning in 2010. Since then, he’s has built up a large and engaging customer base that has helped him succeed as a small business owner mainly through the use of social media.

Matt 

How did you decide to use social media for your small business?

Ron

Actually it was my daughter who started me on Myspace, then I opened a Facebook account in 2010. This was the same year I started Legacy Services Carpet cleaning. My intent was to make friends and hopefully help others going through similar situations. When I started Legacy I was actually living in the back of a truck, brokenhearted with only a dream of building this carpet cleaning company. I honestly had no idea how successful it would become when I began.

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Social Media For Your Small Business Infographic

By matt.bonfiglio@tryhousecall.com |

With so many different social media sites out there, you might be thinking that they're just a fad or only for personal use. However, social media can be one of the most powerful branding tools you have for your business (and it's free!). We've created an infographic to walk you through some of the different social media sites out there, and how you can use each one for your business.

Once you've gotten more business than you know what to do with from your killer social media branding, you'll need help following up with all your new customers. That's where Housecall Pro comes in. Check out our postcard and email marketing features to help you bring in more repeat busines than ever. 

We've put together the best social media channels to utilize as a small business. Check it out below!

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What to Know About SEO

By matt.bonfiglio@tryhousecall.com |

How many times have you heard someone refer to SEO and wondered, “What on earth is that?” Everyone always emphasizes the importance of SEO, but what is it exactly and why should businesses be using it? 

We spoke with Organik SEO, a digital marketing agency located in San Diego, to learn all about SEO and how small businesses should be using it. When Organik SEO first started out, they focused exclusively on local SEO for service based businesses. Since then, they’ve expanded into other aspects of digital marketing and offer SEO, Google Advertising, social media marketing and more. 

Here’s what the team had to say on all things SEO:

What exactly is SEO?

SEO is the process of getting search engines to better understand and rank your website above your competition. SEO is really the foundation for any successful marketing campaign, since these days most of your customers are looking online to find a business. 

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Newsletter - July 16, 2017

By matt.bonfiglio@tryhousecall.com |

New Online Booking Look & Feel

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8 Hacks To Boost Productivity This Summer

By matt.bonfiglio@tryhousecall.com |

Summers are relentless. The days are long and your business is busier than ever. At the end of it, you may walk away feeling as though it was one big blur.  While summer is one of the busiest seasons around, there is something to be said about making the most efficient use of this valuable time. Implementing a few inexpensive hacks will put money back in your pocket, shave hours off your work day, and reclaim some valuable time to enjoy your summer.

Even better, these efficiency hacks have long-term benefits and will set your business up for success in the coming months. We’ve put together a short-list of 10 pro business hacks that will surely add some sizzle to your step.

Faster Modern Communication

With 97% of Americans using text messages, it no wonder that texting is the most popular and most frequently used form of communication. Text messaging is 10x faster than making a phone call and costs 125% less. Customers are also far more likely to see and respond to your message. 

Keep & Update Records

Keeping records sounds like the easiest part of good office management – but keeping them updated can be a lot harder in practice, especially when they build up. The easiest way to beat this is problem is to make updating records an automatic routine. When you get a new customer or client, it only takes a moment to enter them into your customer list. Having accurate records is a sure fire way to quickly increase company efficiency and keep everyone organized.

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Newsletter - July 9, 2017

By matt.bonfiglio@tryhousecall.com |

Same Email For Multiple Customers

You can now assign the same email to multiple customers. For instance, if John Smith is both a residential customer and a business in your database, and uses the same email address for both accounts, you can now be sure that all email notifications will reach him. 

Multiple Email Addresses for a Customer

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