Best Lead Gen Websites for Contractors to Land More Jobs
 
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15 Best Lead Generation Websites for Contractors to Get More Jobs

Are you looking for new clients? Do you want to grow and scale your contracting business? If so, your marketing and advertising strategies will help. But the truth is, that marketing and advertising aren’t always enough to help give you access to more clients who might need the products and services you sell.

This is where lead generation comes into play. No, this is not just a sales tactic for corporate sales. Lead generation applies to all industries. And when you do it right, it can mean a steady stream of new qualified leads for your business.

Check Out the Best Lead Generation Websites for Contractors

What is a Lead Generation Website?

Typically, these lead-gen websites help you attract and capture relevant leads. While your traditional website can do this, too, these websites work a bit differently. Think of a lead generation website as a separate tool designed to help you get in front of more of the right people than what you can reach on your website alone.

They often include contact forms, service pages, and click-to-call buttons to turn visitors into phone calls, inquiries, or appointments, helping contractors connect with potential customers quickly.

Why Use Lead Generation Services?

Many contractors turn to lead generation services to help them draw in more potential customers than they can do on their own. As a contractor, and even more so as a business owner, your days are busy. You are working to manage the back end of your business and make sure that your customers are well taken care of. This takes a lot of work and focus.

Spending time on lead generation may not be in the cards. And for many, they have no idea where to start. Using lead generation services provides three major benefits. 

  • Saves Time and Effort: Lead generation services handle the time-consuming process of identifying potential clients, allowing you to focus on running your business and serving your current customers. These services help you save time and effort from hiring a dedicated marketing team that can quickly eat up your marketing budget and add to your overhead costs.
  • Higher Conversion Rates: Many lead generation websites specialize in connecting contractors with consumers who are actively looking for specific services. This means you’re more likely to engage with potential clients who are ready to hire, increasing the chances of turning inquiries into confirmed jobs.
  • Scalability for Your Business: As your contracting business grows, lead generation services can provide a steady pipeline of prospective customers. This helps you adapt to new opportunities and expand your reach without overburdening your internal team or resources.

Best Lead Generation Platforms for Contractors

Now, you’re likely wondering how you find these lead-generation websites and how you can engage with them. And we have good news for you. We’ve provided a list of the top 15 lead generation websites for contractors so that you can grow your business without breaking the bank. 

So, without further ado, let’s get to it. 

1. Home Advisor: Trusted but Pricey

Homeadvisor powered by Angi homepage screenshot

HomeAdvisor has long been a go-to platform for contractors looking to connect with homeowners seeking services. With millions of users nationwide, it offers significant exposure to potential clients across many industries, including contractors.

Why HomeAdvisor Works for Contractors

  • Access to over 30 million users provides a vast audience for lead generation.
  • Detailed lead information helps contractors pre-qualify prospects efficiently.
  • A strong reputation fosters trust with homeowners and enhances credibility.

Cons of Using HomeAdvisor

  • The pay-per-lead model can be expensive, particularly for smaller businesses.
  • Integration with Angi’s platform has caused challenges, including lead-sharing issues.
  • Reports of irrelevant leads can lead to wasted time and unnecessary expenses.

2. Houzz: Inspiration Meets Opportunity 

Houzz Discussion Group

Houzz combines design inspiration with a robust platform for contractors to connect with homeowners. It’s a popular choice for those looking to show off their work and attract clients interested in high-quality home projects.

Why Using Houzz Makes Sense for Contractors

  • Over 40 million homeowners use Houzz to find design ideas and contractors.
  • The platform allows contractors to display their work through photos, reviews, and trust-building features.
  • Serves a dual purpose as both a lead generation tool and a hub for design inspiration.

Drawbacks of Using Houzz

  • High advertising costs can make it challenging for smaller businesses to justify the investment.
  • The competitive nature of the platform requires significant effort to stand out.
  • If taking photos of your work isn’t your thing, you may find limited value in using this platform.

3. Angi (Formerly Known as Angie’s List): A Household Name

Angi homepage screenshot

In March 2021, Angie’s List rebranded to Angi, a move to show the company’s expansion into other housing-related services, including HomeAdvisor and Handy. Angi CEO Oisin Hanrahan, who co-founded Handy and joined Angi in 2018 after the company acquired his startup, has said the change highlights the company’s broader offerings in the home services industry.

Why Contractors Should Use Angi

  • It is trusted and well-established brand with millions of homeowners relying on its services.
  • Offers local advertising options that help connect contractors with nearby clients.
  • Integration with HomeAdvisor broadens the platform’s reach and potential for lead generation.

Challenges of Using Angi

  • High competition among contractors can make it harder to secure leads.
  • Premium features require significant investment, which may not suit all budgets.
  • Some contractors have reported issues with receiving leads of lower quality.
Housecall Pro + Angi integration logo

Learn more: Housecall Pro has teamed up with Angi to deliver your leads directly to your HCP inbox! This integration allows you to seamlessly link your accounts and handle everything from a single platform.

4. BuildZoom: The Data-Driven Option

BuildZoom takes a unique approach to lead generation by focusing on data and transparency. By rating contractors based on reviews, licensing, and project history, the platform builds trust between contractors and homeowners looking for specialized services.

Pros of Using BuildZoom

  • Rates contractors based on reviews, project history, and licensing, offering credibility to homeowners.
  • Matches clients with contractors who specialize in specific services or projects.
  • Detailed business profiles help increase visibility and attract more leads.

Cons of Using BuildZoom

  • A smaller user base compared to major competitors like HomeAdvisor or Angi.
  • Limited reach in certain regions may reduce its effectiveness in some areas.
  • Less widely recognized by homeowners, which may impact lead generation potential.

5. Thumbtack: Flexible and Customizable

Thumbtack connects contractors with clients across hundreds of service categories, ranging from house cleaning to electrical to painters and more. This extensive range allows contractors to reach sizeable audiences while tailoring their offerings to meet specific customer needs.

Pros of Using Thumbtack

  • Covers over 500 service categories, increasing opportunities for leads in multiple industries.
  • Allows contractors to set their own prices for services, giving them more control over their business.
  • Instant matches with potential clients help save time and streamline the lead-generation process.

Cons of Using Thumbtack

  • The pay-to-quote model can result in spending money without securing jobs.
  • The platform is highly competitive, particularly in densely populated urban areas.
  • Some contractors report inconsistent lead quality, which can lead to frustration.

6. Porch: Tailored for Larger Budgets 

Porch specializes in connecting contractors with homeowners for home improvement and repair projects. Designed for businesses with larger marketing budgets, it offers tools to help contractors expand their client base and grow their business.

Pros of Using Porch

  • Provides control over lead types and timing, giving contractors added flexibility.
  • Well-suited for contractors with higher budgets who are looking to scale their operations.
  • Offers connections to a wide variety of home-related projects, from small repairs to major renovations.

Cons of Using Porch

  • May not be the best option for smaller businesses or contractors just getting started.
  • The platform can be expensive, particularly for those using premium features.
  • Some contractors report receiving outdated leads, which can waste time and resources.

7. Yelp: Local SEO Powerhouse 

Yelp App infographic

Yelp is a well-known platform for connecting local businesses with customers. Its approach to badges and gamification keeps consumers interested. With a focus on customer reviews and search engine optimization (SEO), Yelp can help contractors attract new leads and grow their business.

Why Contractors Should Use Yelp

  • Provides strong local SEO benefits, making it easier for nearby clients to discover your services.
  • Builds credibility through customer reviews and ratings, which can help establish trust.
  • Free to list your business, with optional premium features available to improve visibility.

Drawbacks of Using Yelp for Contractors

  • The platform can be highly competitive, especially in densely populated areas.
  • Negative reviews can affect your reputation and influence rankings.
  • Ads on Yelp can be expensive, making it a deal-breaker for many small businesses with limited budgets.

8. ConstructConnect: Perfect for Commercial Projects

ConstructConnect is a leading platform for contractors focusing on commercial and industrial construction leads. It specializes in connecting businesses with large-scale project leads.

Why Contractors Should Use ConstructConnect

  • Tailored for construction project leads, particularly for large-scale commercial and industrial work.
  • Offers detailed project data, including bid deadlines, scope, and requirements, helping contractors prepare competitive proposals.
  • A great option for contractors looking to expand into commercial or industrial opportunities.

Challenges of Using ConstructConnect

  • Primarily focuses on larger-scale projects, which may not suit contractors specializing in smaller residential work.
  • Subscription costs can be high, making it less accessible for businesses with limited budgets.

9. TaskRabbit: Small Jobs, Big Potential

As the name implies, TaskRabbit is a platform designed for quick, on-demand services, making it a great option for contractors offering handyman or small-scale services. Its focus on one-time tasks helps contractors connect with clients seeking immediate assistance.

Why TaskRabbit Works for Contractors

  • A solid choice for contractors specializing in handyman or small-scale services.
  • Offers flexible pricing and straightforward client communication through the platform.
  • Popular for quick tasks like home repairs, furniture assembly, or minor installations.

Drawbacks of Using TaskRabbit for Contractors

  • Limited opportunities for larger-scale projects, as the platform caters to smaller tasks.
  • Heavy competition due to the broad pool of service providers.
  • TaskRabbit takes a percentage of your earnings, reducing overall profit margins.

10. CraftJack: Real-Time Lead Delivery 

Originally founded in 2009, CraftJack became part of the Angi family in 2024, strengthening its position in the lead generation industry. This platform focuses on connecting contractors with homeowners through real-time lead delivery, making it a practical choice for those who value speed and direct communication.

Why Contractors Should Use CraftJack

  • Delivers real-time leads based on homeowner requests, allowing contractors to act quickly.
  • Offers discounts for fast lead follow-ups, encouraging prompt communication with potential clients.
  • Transparent pricing structure helps contractors maintain better control over their budgets.

Cons of Using CraftJack

  • Shared leads mean contractors must compete with others for the same job opportunities.
  • The platform has a smaller market presence compared to industry giants like HomeAdvisor, limiting its reach.

11. EverConnect: Focused on Home Services

EverConnect is a lead generation platform dedicated to connecting contractors with homeowners in need of specific home services. It’s an excellent choice for those in industries like plumbing, HVAC, and electrical work, offering tailored leads to suit individual specialties.

Why EverConnect Stands Out for Contractors

  • Specializes in home services, catering to industries such as plumbing, HVAC, and electrical work.
  • Provides tailored leads that align with your specific services, improving relevance and opportunities.
  • Operates on a pay-per-lead model, giving contractors better control over their budgets.

Challenges of Using EverConnect

  • Has a smaller reach compared to larger, more established lead generation platforms.
  • Lead quality may vary based on location and the type of service offered, which can impact results.

12. 33 Mile Radius: Best for Emergency Leads 

33 Mile Radius focuses on providing exclusive, high-intent leads for contractors specializing in emergency services like HVAC, plumbing, and restoration. It’s an excellent platform for businesses that prioritize urgent, on-demand projects.

Why Contractors Should Use 33 Mile Radius

  • Specializes in targeting high-intent leads for emergency services, connecting contractors with clients in immediate need.
  • Charges only for exclusive leads, reducing competition and increasing the likelihood of conversion.
  • Ideal for contractors offering urgent, on-demand services where fast response times are critical.

Drawbacks of Using 33 Mile Radius

  • Limited to specific industries, primarily restoration and emergency services, which may not suit all contractors.
  • The exclusivity of leads comes with a higher cost, which can add up quickly.

13. Bark: Flexible and Broad Reach

Bark connects contractors with clients across industries from construction to cleaning services. Its flexibility and broad reach appeal to businesses looking for unique job opportunities that they might not be able to find otherwise.

Why Contractors Should Use Bark

  • Covers a wide range of contractor services, creating opportunities for different specialties.
  • Allows contractors to respond directly to job requests in real time, prioritizing fast communication.
  • Operates on a pay-as-you-go pricing model, eliminating the need for long-term commitments.

Challenges of Using Bark for Contractors

  • Lead quality can vary widely, depending on the type of request and client intent.
  • Costs can accumulate if multiple responses are needed to secure jobs, impacting profit margins.

14. The BlueBook: Designed for Large Projects 

The BlueBook is a platform designed specifically for construction professionals, offering robust tools to help manage and secure large-scale projects. It’s a great fit for commercial contractors seeking high-value opportunities.

Why Contractors Should Consider The BlueBook

  • Specifically designed for construction professionals handling larger-scale projects.
  • Includes features for bid tracking and project management, streamlining complex workflows.
  • Ideal for commercial contractors looking to connect with clients on high-value jobs.

Drawbacks of Using The BlueBook 

  • May not be the best fit for small-scale or residential contractors due to its focus on large projects.
  • Subscription costs for premium features can be high, which may deter smaller businesses.

15. Google Business Profile: A Must-Have for Local Inbound Leads

Housecall Pro Reserve With Google

Google Business Profile (formerly Google My Business) is a high-priority tool for contractors looking to attract local clients. By increasing visibility in Google search results and Google Maps, it helps businesses connect with homeowners in their area efficiently and affordably.

Why Contractors Should Use Google Business Profile

  • Free to create and manage, making it a cost-effective way to increase visibility.
  • Helps contractors rank higher in local search results and appear prominently in Google Maps.
  • Displays customer reviews to build trust and credibility with potential clients.

Cons of Using Google Business Profile

  • Requires consistent effort to optimize and maintain the profile for the best results.
  • Negative reviews can affect rankings and reduce customer confidence.
  • Lacks advanced lead-generation tools found in paid platforms, limiting its functionality for larger-scale campaigns.

Learn more: Housecall Pro now integrates with your Google Business Profile so you can get booked directly from Google search!

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How Else Do Contractors Get Leads?

Though lead generation websites are a great way to get you in front of customers who need what you have to offer, you shouldn’t put all of your eggs in this one basket. The best way to grow your business is to have a holistic marketing strategy that leverages various marketing channels. And, the rule of thumb is to invest seven to ten percent of your revenue into your marketing and lead generation efforts. 

So, be sure to keep that in mind when working through your overall marketing plan. Doing so can help you reach the right customers at the right time and place.

Where else should you pay to play? Here are some of Housecall Pro’s top recommendations to help your business grow with high-quality leads. 

  • Invest in Search Engine Optimization (SEO): Focus on creating a strong online presence by optimizing your website for search engines. Use localized keywords, build landing pages with lead magnets, and create valuable content to attract potential clients in your area.
  • Place Ads on Search (SEM): Paid ads on platforms like Google Ads or Bing allow you to appear at the top of search results. This approach can bring in leads quickly by targeting specific searches related to your services.
  • Social Media: Paid ads and boosted posts help target local homeowners who need appliance repairs, turning casual scrollers into leads.
  • Email Marketing: Stay in touch with your existing clients and reach out to new prospects with email campaigns. Share updates, special offers, or helpful tips to keep your business top of mind.

Check out more resources on contractor lead generation:

  1. How to get more plumbing leads
  2. 11 major lead generation strategies for HVAC contractors
  3. 10 ways to get more electrician leads

What You Should Consider When Choosing a Lead Generation Website 

It can be easy to fall into the trap that you need your business listed on all of the lead generation platforms that we mentioned. However, doing so can be extremely expensive and will likely not pay off as well as choosing just a few that make sense for your business. 

Here’s what to consider when deciding between lead generation websites for contractors. 

Budget & Lead Cost

Consider how much you’re willing to spend on each lead and whether the platform’s pricing structure fits your budget. Look for platforms with transparent costs to avoid unexpected expenses. Not sure what the average cost per lead is for your industry? Check out this table to help you set a baseline.

Lead Quality

Not all leads are created equal. Evaluate the platform’s reputation for providing high-quality leads that match your services and location. Cheaper leads can waste both time and money.

Return on Investment (ROI)

Track how much revenue you generate from the leads you purchase compared to what you spend. A  platform should provide a good balance between cost and the value of the jobs you secure.

Competition

Some platforms have high levels of competition among contractors. Assess whether the potential payoff is worth the effort needed to stand out. For niche services, consider platforms that cater to your specific market.

Customer Support

Choose a platform that offers reliable customer support to address any issues or questions. A responsive support team can make a big difference if problems arise with lead quality or billing.

Contract Terms

Review the platform’s terms carefully. Some require long-term commitments, while others operate on a pay-as-you-go basis. Select one that gives you flexibility and aligns with your business needs. Avoid getting tied up in long-term contracts that you can’t get out of should you need to do so.

Which Lead Generation Website is Right For You?

No matter what type of contractor you are, investing in a lead-generation website can help grow your business. The platform you choose should align with your goals, services, and budget. Residential contractors may benefit from platforms like HomeAdvisor, Angi, or Thumbtack, while those specializing in commercial projects might prefer ConstructConnect or The BlueBook. For smaller-scale or on-demand services, options like TaskRabbit or Bark could be a better fit.

Since no platform is one-size-fits-all, base your decision on factors like lead quality, costs, and project types. Combine lead-generation websites with other strategies like SEO, email campaigns, and referrals to maintain a steady client flow. Thoughtful lead generation helps you focus on platforms offering the greatest value for sustainable growth. For more tips on scaling your business, visit the Housecall Pro blog.


Ann

Ann

CEO and Content Writer
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Last Posted January, 2025
Company Copywriting For You
About the Author Ann has been a marketer and content writer for over 25 years. While she got her start in financial services marketing, her writing interests are far broader. Now, as the CEO of Copywriting For You, she spends her time as a full-time freelancer blogger, writing on various topics, including personal finance, marketing and business, health and wellness, home improvement and cleanliness, parenting and family, and more. Check out her website, https://copywritingforyou.net/, to learn more.