Time is money, and a disruption in your company’s appointment schedule can become a costly problem. For example, if a customer cancels an appointment at the last moment or is a no-show, that can throw a wrench into your plans for the day, costing you time, money, effort and resources.
How can you protect your bottom line and minimize your losses when cancellations occur? For service-based companies like HVAC, plumbing, cleaning and electrical, it’s essential to create an effective cancellation policy.
What is a Cancellation Policy?
A cancellation policy is like insurance and offers a degree of protection for your business when customers cancel their appointments. It’s a binding legal contract between a business and its clients that establishes rules for when customers—or the business—must cancel or reschedule an appointment.
A carefully crafted cancellation policy details guidelines and expectations so that your business is not subject to unnecessary monetary loss. Although it’s often necessary to cancel or reschedule an appointment, having a policy in effect can help your company fill the appointment time with another client, allowing you to recoup any potential loss of time and money.
Why Does Your Business Need a Cancellation Policy?
Having a cancellation policy in place can help you build a strong relationship with your clients. It sets boundaries and expectations and leads to mutual respect. It also:
- Holds them accountable for your time: When your policy has a penalty for last-minute cancellations, you’re at least getting some compensation for your time.
- Discourages appointment cancellations: An effective cancellation policy discourages customers from canceling appointments when they know they’ll be charged a fee.
- Eliminates gaps in your appointment schedule: When your appointment book is filled, you’ll see more profit. If there are cancellations that follow the policy timeframe rules, you’ll be more likely to be able to refill canceled appointments.
- Offers structure when disruptions happen: Sometimes schedules need to change—even on the business owner’s end. Having a good cancellation policy in place helps you adapt when changes are inevitable, minimizing disruptions and allowing for continued good service.
- Protects your bottom line: If a client cancels at the last minute, that’s missed revenue. Charging a penalty at least helps you regain a bit of money. When a client cancels an appointment in advance, you still have time to refill the appointment.
- Ensures a more manageable workflow: If your appointment calendar is full, you know what is on your schedule for the day. That translates to a more efficient day-to-day operations. And because your cancellation policy can deter cancellations, you won’t waste time looking for spots to fill.
- Promotes fairness: A well-crafted and comprehensive cancellation policy clearly spells out expectations for both the business and the customer.
- Boosts your reputation as a professional business operator: Because your policy is unbiased, it solidifies trust with your customers and benefits customer relations. That, in turn, helps you build a loyal customer base that generates repeat business.
- Keeps things on the up and up: Some states may have different regulations regarding cancellation policies. Create your policy so that it adheres to your state or region’s legal requirements, and you can avoid possible issues later.
What Are The Different Types of Cancellation Policies?
People cancel appointments for different reasons. Sometimes they book before checking their schedules and later see a conflict. Occasionally, unforeseen circumstances mandate a last-minute cancellation. Other times, your business may have an issue, such as an electrical outage in your office, technicians who are out sick or a truck breaking down.
A cancellation policy can factor in all kinds of situations and impose guidelines that range from flexible to strict.
Flexible
This is the most customer-friendly policy and allows customers to cancel without penalty for up to a designated time before a scheduled appointment. Companies that value client relations above all else might choose this policy.
Non-Flexible
The rules of the cancellation policy give little wiggle room for flexibility. If customers cancel with short notice, they may expect to pay a fee. Companies that are in high demand may choose this policy because last-minute cancellations could severely impact their business.
Deposit-Based
When a client books an appointment, you ask them for a deposit that is then applied to the service when you arrive. If your client cancels, they forfeit the deposit. That ensures you at least recover some revenue.
Subscription-Based
This is not as common in the home services industry, but it’s possible. Let’s say your company offers a reduced-price subscription for quarterly or semi-annual maintenance that requires a client to commit to perhaps a year’s service. If they cancel early—maybe after the first maintenance service (that they received for a lower price than for a one-time service), they’d be charged additional fees. This helps your business realize a more stable revenue stream.
Tiered or Nuanced
A cancellation policy like this has levels of fees. Perhaps there’s no fee for cancelling with a 72-hour notice, a small fee for a 48-hour notice and maybe a higher fee for less than 24 hours’ notice. A tiered policy lets business owners set charges based on the circumstances.
Emergency
Things happen, and some companies can forgive last-minute cancellations for specific reasons. They may also use sort-of a “three strikes” approach and forgive the first two cancellations.
No-Cancel
This is unforgiving and is often used for companies whose services are in high demand or for those who offer specialized or time-sensitive services. Once the customer makes an appointment, they’re committed and can’t cancel without penalty.
Elements to Include For an Effective Cancellation Policy
When writing an effective cancellation policy, you want to make sure that the terms are clear and easily understandable. You don’t want to leave anything to speculation, so always include the following:
Advance Notice Period
You want to be fair to your customer, but you also want enough time to fill the empty slot to minimize financial loss. Make sure to specify how much notice the customer must give you if they need to cancel their appointment. If you can, send appointment reminders.
Be Accountable
There’s the chance that you may have to cancel, so you should do your best to give your clients the same timeframe courtesy that they must show you.
How to Cancel
Detail how you expect your clients to cancel appointments—by email, phone, in writing, on the website, etc.—and provide accurate contact information. If it is online, it would be helpful to provide a cancellation number for reference or an email acknowledging cancellation.
Fees
If clients cancel outside the notice period, you need to tell them what fees you will charge—and why (loss of time, empty schedules, administrative costs, loss of revenue, etc.).
Refund Policy
Let your customers know if they’re entitled to a full or partial refund under certain circumstances. List those conditions.
Procedure for Rescheduling
If a client needs to reschedule, put guidelines in place for a seamless process.
Exceptions
There can always be exceptions to rules, but you must be clear about what they are. Emergencies, unforeseen circumstances and natural disasters may qualify as exceptions or special cases.
Get In Touch: 858-842-5746
Let us earn your trust
On average, Pros increase monthly revenue generated through Housecall Pro by 50% after their first year.
See plan options and feature breakdown on our pricing page.
How to Enforce a Cancellation Policy (Politely!)
Avoid surprising your customers with fees they didn’t know about. The way around that is to display your cancellation policy in different ways—and places. There are some subtle ways to politely enforce your cancellation policy without offending your clientele.
- Add it to your appointment booking link. When a customer books an appointment online, they’ll immediately see the cancellation policy and will know how long they have to cancel without penalty. They can’t come back later and say you didn’t advise them.
- Include a customized online field. As part of the booking link, you could provide a field that spells out the policy’s parameters and includes a box they must check to show that they have understood the terms.
- Mention the cancellation policy in appointment confirmation emails. When you send an email to your client confirming their appointment, remind them of the terms of the cancellation policy. An example could be, “Remember that you must give 24 hours’ notice of cancellation or you will be charged XX% of the service call fee.”
- Send appointment reminder emails or texts. Two to three days before the cancellation period goes into effect, send your customer a reminder email or text about the appointment time and the cancellation penalty.
Cancellation Policy Template Examples
Looking to implement a cancellation policy for your business but don’t know where to start? Don’t worry, we’ve put together some sample appointment cancellation policy templates for you. All you need to do is copy the template and fill in your company’s details. Here are some examples:
Concise Cancellation Policy Example
[Your company name]
You can cancel your appointment within [X number of hours] or less to avoid a penalty of [X% of the service fee, a rebooking fee of $X].
Please notify our team via [email, text, online portal, etc.] as soon as possible to avoid incurring a cancellation penalty.
Detailed Appointment Cancellation Policy Example
[Your company name]
Please note that if you cancel your appointment more than [XX hours] before it is scheduled, we will process it without penalty. However, cancellations made within [XX hours] will incur a charge of [your penalty amount].
No-Cancellation Policy Example
[Your company name]
We strive to provide efficient, reliable [HVAC, plumbing, electrical, etc.] service to meet your needs. So that we may maintain the highest level of service excellence, we have implemented a no-cancellation policy. We appreciate your cooperation. Here are the details of our policy:
– Service commitment: Once you have scheduled your appointment, we consider it a commitment because we allocate resources, manpower and time to allow for prompt completion of your service.
– No cancellations allowed: You may not cancel or reschedule service appointments once confirmed, as we need to follow our schedule to deliver optimum service to all our customers.
– No refunds: Our no-cancellation policy means no refunds for canceled or missed appointments.
– Emergencies: In the event of a genuine emergency or circumstances beyond your control, please contact our customer service team at your earliest convenience. We will review the situation on a case-by-case basis.
– No shows: If you are not available or not at home for your scheduled service, we consider you a “no-show” and will bill you at the full service rate.
– Contact us: If you have any questions, contact our customer service team at [phone number] or [email address].
– Acknowledgement: By scheduling a service appointment with [your company name], you acknowledge and agree to follow our appointment cancellation policy terms.
We appreciate your business and understanding that we have imposed this cancellation policy so that we can maintain operational efficiency and provide outstanding service to all clients.
Thank you for choosing [your company name].
[Your company name]
[Your contact information]
Professional cancellation policy example
[Your company name]
Please note that once we’ve confirmed your appointment, we have allotted time in our schedule to take care of your requested service needs. If you wish to cancel your appointment within [XX hours] of your service date, we will charge you a cancellation fee of [$X].
To avoid incurring a cancellation charge, we recommend you give us notice at least [XX hours] before your scheduled appointment.
You may reschedule or cancel your appointment by emailing us at [company email address], texting us at [company text phone number] or calling us at [company phone number]. We will then provide you with a cancellation number for your records.
How to Promote Your Company’s Cancellation Policy
You can promote your company’s cancellation policy on different platforms. Create a simplified policy disclaimer such as, “You can cancel your appointment more than [XX hours] in advance to avoid a penalty of [X% of the service fee, a rebooking fee of $X].” Add it to booking forms, emails, texts and invoices, or post it to your website. On the website, you could add a link that leads to the complete policy.
How to Prevent Business Cancellations
Perhaps the easiest way to prevent appointment or service cancellations is to use automated scheduling and appointment reminder software. You can easily customize the templates to coordinate with your company’s requirements. Here are some other tips you can use:
- Develop personal connections with your customers. Once you develop a relationship, they’re more likely to respect appointment schedules.
- Have a waitlist. You may be able to offer earlier appointments to mitigate cancellations.
- Require a deposit. If you require a non-refundable deposit (that can be applied to services performed), it can deter no-shows.
- Create anticipation. Let customers know they’ll have a wonderful service experience that exceeds their expectations.
- Plan downtime activities. When a customer cancels their appointment, have a list of productive activities to engage in during that time (e.g., order supplies, review upcoming schedules, send follow-up emails, discuss employee concerns).
Establishing a cancellation policy is good business practice. It lets your customers know what to expect, helps minimize financial loss, allows for more efficient day-to-day operations and projects a professional image.
Ready to streamline operations with home service business software? Sign up for a free 14-day trial of Housecall Pro today.
