How to Improve Your Marketing Automation with Housecall Pro’s Postcards

Running a home service business means juggling crews, customers, and payments. Marketing can feel like one more job you don’t have time for. Yet without it, you risk slow weeks, empty schedules, and missed revenue.

Direct mail marketing with Housecall Pro Postcards offers an easy, effective way to stay top of mind with customers. It pairs seamlessly with your email, text, and digital campaigns to create a complete marketing strategy that keeps your business visible across every channel. Digital marketing helps you reach customers fast; postcards make those efforts go further by creating a tangible reminder.

Our Postcards feature (now built directly into Campaigns) allows you to send one-time or recurring postcards to your customers in just a few clicks. No extra hassle, messy address lists, or design headaches.

This article walks through why postcards work, what you can do with them, how to combine them with other marketing channels, and how to track results down to the job.

Jump ahead

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Why postcard marketing works for home services

Postcards might feel like a step back compared to digital marketing, but for home service businesses, the opposite is true. Direct mail is one of the most effective ways to connect with homeowners because it stands out in a crowded world of screens.

Unlike an email or SMS, which can be swiped away in seconds, a postcard is tangible. It lands in your customer’s mailbox, gets set on the kitchen counter, and may even end up on the fridge as a reminder until action is taken. That staying power is exactly what pros need when customers are prone to forget about booking follow-ups or routine maintenance. The numbers speak for themselves:

Here are a few examples that show the range of results:

• A plumbing company in Fort Walton Beach, Florida, invested $8,409 into postcards and generated $250,000 in revenue—a 2,873% ROI.
• An HVAC business in Westfield, Massachusetts, mailed 12,000 postcards and booked $285,000 worth of jobs.
• A handyman in Columbus, Indiana, mailed just 1,000 postcards and brought in $30,000 in revenue, proving that even small campaigns can deliver big results.
• A gutter cleaning business in Clearwater, Florida, achieved a 10% response rate, gaining 35–40 new customers per mailing.

These aren’t one-off wins. Across industries—HVAC, plumbing, cleaning, landscaping, pest control—postcards consistently drive real revenue when used strategically.

How? They don’t just market your services. They remind customers that you exist right when they need you most.

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What you can do with Postcards in Housecall Pro

Housecall Pro’s new Postcards feature gives you flexibility in how and when you reach customers. You can run one-time blasts, set up recurring automations, or combine both. And because it’s built into Campaigns, all your customer data is already there—no need to upload lists or fiddle with third-party platforms.

One-time campaigns

One-time postcards are perfect for promotions, announcements, or seasonal pushes. Imagine sending:

• Holiday offers: “Book your furnace check before the first cold snap” in November.
• New service launches: “Now offering whole-home water filtration installation” to your plumbing customer list.
• Seasonal cleanups: “Fall gutter cleaning slots are filling fast” in late September.

These campaigns work because they line up with urgent homeowner needs. For example, in the case study mentioned above, an HVAC company in Phoenix used postcards to remind customers about spring tune-ups and fall system checks. The result? Over $150,000 in annual revenue just from those recurring seasonal campaigns.

The key is to think about what your customers need at specific times of year. If you’re a window cleaner, send a spring postcard just before pollen season. If you’re a roofer, mail reminders in early fall about inspections before winter storms. Timing creates urgency, and urgency drives bookings.

Recurring campaigns

Recurring postcards take the guesswork out of staying in touch. Instead of manually remembering to follow up, you can set postcards to go out automatically based on job triggers or customer timelines.

Some of the most effective recurring campaigns include:

• Thank-you notes: A quick card after a job that says, “We appreciate your business. Here’s 10% off your next service.”
• Service reminders: Automated postcards that go out 6 or 12 months after a job, reminding customers it’s time for a checkup.
• Referral requests: Cards asking happy customers to spread the word, often paired with incentives like discounts or gift cards.

Recurring postcards don’t just keep your calendar full. They also build stronger relationships. A customer who receives consistent reminders and thank-yous is more likely to see you as their go-to service provider—not just a one-off hire.

Learn more: 18 referral ideas to attract customers (with examples)

Key features in Campaigns

Easily create and send postcards to specific customers with:

• Advanced targeting: Filter by location, job type, lifetime value, last service date, and more. For example, you can send postcards only to customers who haven’t booked in the past 12 months or those who have spent more than $1,000 with you.
• Design tools: Choose from modern, professional templates or upload your own design. Every postcard includes full color on both sides at no extra cost.
• AI message writing (Write it for me): Use AI to draft polished, professional copy in seconds. Just type in your offer, and the tool generates a message that’s ready to send.

Explore Campaigns and try advanced targeting today.

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How to use postcards in a multi-channel marketing strategy

Postcards are powerful on their own, but they really shine when combined with other marketing channels. Think of them as one part of a complete system that keeps your business visible everywhere your customers look.

Here are a few proven multi-channel strategies:

• Neighborhood saturation: Send postcards to a neighborhood before, during, and after a big job. For trades like roofing, landscaping, or HVAC, visibility matters. Homeowners see your trucks, your yard signs, and then your postcard in their mailbox. That triple exposure builds instant credibility.
• Follow-ups with SMS and email: Combine postcards with digital touchpoints. For example, send a postcard reminder two weeks before an HVAC service is due, follow up with a text a few days later, and then email a discount offer. Each channel reinforces the message and boosts response rates.
• Brand reinforcement with physical marketing: Pair postcards with yard signs, vehicle wraps, or door hangers. A homeowner who sees your sign across the street and then receives a postcard with the same branding is far more likely to call you when they need service.

Housecall Pro’s Campaigns feature makes this multi-channel approach easy because it lets you manage postcards, emails, and texts in one place. You don’t need three different tools or a marketing team—you can build a complete customer journey in minutes.

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When to send direct mail postcards for the best results

Timing is everything in marketing. Send a postcard at the wrong time, and it may be ignored. Send it when the need is top of mind, and it can generate immediate bookings.

Some of the best times to mail postcards include:

• After you complete a job: Send a thank-you note that also promotes the next service. For example, “Thanks for trusting us with your AC repair. Book your fall furnace check today and save $25.”
• Seasonally: Align postcards with key homeowner concerns. In fall, promote HVAC tune-ups. In spring, promote window cleaning or gutter clearing. In winter, remind customers about plumbing prep to avoid frozen pipes.
• End-of-year appreciation: A simple “thank you for your business” postcard around the holidays goes a long way in building loyalty. Pair it with a small discount or referral request for even better results.

Pro tip: Aim to send 500–1,000 postcards at least three times a year. Repetition is key. One postcard may get noticed, but three postcards across the year create consistent visibility and habitually remind customers that you’re available.

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How to track ROI from postcard campaigns

One of the biggest questions Pros ask is: How do I know if postcards are actually working? With Housecall Pro, tracking is built in, so you can measure results and refine your campaigns.

Here are three easy ways to track ROI:

• QR codes: Add a QR code that links directly to your booking page. Every time a customer scans and books, you know it came from your postcard.
• Promo codes: Include unique discount codes tied to each campaign. For example, use “FALL25” for a fall tune-up promotion. When customers redeem the code, you can track revenue directly back to the postcard.
• Dedicated phone numbers: Use Voice to assign a specific phone number to your campaign. Any calls to that number are automatically tied to the postcard send.

Tracking isn’t just about proving ROI. It helps you learn which messages, designs, and timings work best. If you see that seasonal reminders outperform referral postcards, you can double down on what delivers the biggest return.

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How to get started with Housecall Pro Postcards

Launching your first postcard campaign is simple:

1. Go to Campaigns in your Housecall Pro dashboard.
2. Choose a one-time or recurring campaign.
3. Select your targeting filters.
4. Use AI Write it for me, or write your own message.
5. Preview, approve, and send.

From there, you can sit back while Housecall Pro handles printing, mailing, and delivery. No trips to the post office. No file uploads. No coordination with outside vendors. Just postcards sent directly from the same platform you already use to run your business.

Not using Housecall Pro yet? Start your free 14-day trial and see how easy it is to create and send postcards that keep your business top of mind.

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